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Noam Youngrak Son is a communication designer practicing queer publishing. They explore revolutionary methods of disseminating deviant narratives. In their work, publishing concerns more than mere printed matter, since, in its etymology, the word "publishing" originally meant to populate communities and to breed interspecies relations. The term "queer" in this context is not used as a statement of identity but as that of methodology – small yet collective strategies of publishing that challenge the modern myth of a singular, heroic “Genius” designer.